Sony Ericsson Xperia Pureness it is a purified vision of our relationship with the modern world and technology. The refinement of the mobile phone is reduced to its most essential functions: call. The text. The time for another approach to life in this complex and digital. Sony Ericsson Xperia Pureness is the first mobile phone in the world to be equipped with a transparent LCD screen, a revolutionary technology for miniaturization of the battery, memory card and antenna. The buttons are hidden and can only illuminate when touched. The subtle lighting, with the call notification or message does not transform that object style phone when necessary.

Sony Ericsson Xperia Pureness is more than a phone, it opens a debate on the relationship of individuals with technology in a complex world. Sony Ericsson launches a microsite where he invites big names in design, style, art and culture to share their ideas on simplicity and modernity. Sony Ericsson initiate a debate on the role of simplicity in our modern digital world.